CLUE
Integrating a Subscription Feature to an Existing Period App
Background
Clue is a “scientific and straightforward...period app that teaches you about your body.” With 12 millions users and counting, Clue tracks your personal patterns like: birth control, cramps, emotions, skin, hair, sleep, sex, pain, moods, cervical fluid, etc. The female led team at Clue takes privacy of this sensitive data seriously.
Challenge
To attract new users and increase loyalty and convenience in current users by adding a new feature: a period product subscription feature.
ProcessEmpathy > Define > Design > Prototype > Test > Iterate > Reflect
Clue is a “scientific and straightforward...period app that teaches you about your body.” With 12 millions users and counting, Clue tracks your personal patterns like: birth control, cramps, emotions, skin, hair, sleep, sex, pain, moods, cervical fluid, etc. The female led team at Clue takes privacy of this sensitive data seriously.
Challenge
To attract new users and increase loyalty and convenience in current users by adding a new feature: a period product subscription feature.
ProcessEmpathy > Define > Design > Prototype > Test > Iterate > Reflect
Role
UX / UI Designer
Interaction Designer
UX Researcher
Tools
Figma
Adobe Photoshop
Maze
Zoom
Duration
80 hours
UX / UI Designer
Interaction Designer
UX Researcher
Tools
Figma
Adobe Photoshop
Maze
Zoom
Duration
80 hours