NY AQUARIUM
A Responsive Website Redesign
Background
The New York Aquarium, as part of the larger group of institutions owned by the Wildlife Conservation Society (WCS), engage visitors with ocean fun, education, and experiences.
Their commitment to connecting New Yorkers to ocean wildlife at the Aquarium has never wavered since their inception in 1896. They are in need of a website re-design that is responsive and better engages their visitors and members. As part of their growth to consistently better serve their visitors and conservation education and goals, they have decided to overhaul their web design and presence.
Challenge
A responsive website that covers core functionality: planning a visit to the museum, membership, and special exhibitions. Extend or improve consistent UI across the site and add update homepage to draw in site users / visitors.
Process
Empathy > Define > Design > Prototype > Test > Iterate > Reflect
The New York Aquarium, as part of the larger group of institutions owned by the Wildlife Conservation Society (WCS), engage visitors with ocean fun, education, and experiences.
Their commitment to connecting New Yorkers to ocean wildlife at the Aquarium has never wavered since their inception in 1896. They are in need of a website re-design that is responsive and better engages their visitors and members. As part of their growth to consistently better serve their visitors and conservation education and goals, they have decided to overhaul their web design and presence.
Challenge
A responsive website that covers core functionality: planning a visit to the museum, membership, and special exhibitions. Extend or improve consistent UI across the site and add update homepage to draw in site users / visitors.
Process
Empathy > Define > Design > Prototype > Test > Iterate > Reflect
Role
UX / UI Designer
Interaction Designer
UX Researcher
Tools
Figma
Maze
Zoom
Duration
80 hours
UX / UI Designer
Interaction Designer
UX Researcher
Tools
Figma
Maze
Zoom
Duration
80 hours