EXTRA CREDIT
An End to End Responsive Ecommerce Site
Background
Extra Credit is a fictional boutique clothing store targeting a trend forward audience looking for quality, style conscious pieces for any occasion. They offer a new curated selection each season along with fashion staples. Originally only brick and mortar, they want to expand to ecommerce and offer their customers a cool, convenient, and easy way to shop for the best pieces of the season and year round favorites.
Challenge
Design a responsive e-commerce site for Extra Credit that is cool, style forward, and easy-to-shop to give users a positive online shopping experience; thereby increasing sales, return and new customers.
Process
Empathy > Define > Design > Prototype > Test > Iterate > Reflect
Extra Credit is a fictional boutique clothing store targeting a trend forward audience looking for quality, style conscious pieces for any occasion. They offer a new curated selection each season along with fashion staples. Originally only brick and mortar, they want to expand to ecommerce and offer their customers a cool, convenient, and easy way to shop for the best pieces of the season and year round favorites.
Challenge
Design a responsive e-commerce site for Extra Credit that is cool, style forward, and easy-to-shop to give users a positive online shopping experience; thereby increasing sales, return and new customers.
Process
Empathy > Define > Design > Prototype > Test > Iterate > Reflect
Role
UX / UI Designer
Interaction Designer
UX Researcher
Tools
Figma
Maze
Zoom
Duration
80 hours
UX / UI Designer
Interaction Designer
UX Researcher
Tools
Figma
Maze
Zoom
Duration
80 hours