Hi-Fi Prototype
Skip ahead to view FINAL PROTOTYPE here.Responsive Homepage: Desktop, Tablet, Mobile
Using the original NY Aquarium website colors, UI, and feel for inspiration, I created a new version with a focus on what users were looking for from the research and an updated look. I re-organized the site, modernized the design, highlighted photos of the animals, and added a live cam features to increase user engagement.
Wild Encounters
A big draw visitors of the aquarium are animal experiences, which many users said they liked explore on the website prior to their visit. I prioritized giving the user important info like price and experience duration while drawing their interest with exciting photos.
A big draw visitors of the aquarium are animal experiences, which many users said they liked explore on the website prior to their visit. I prioritized giving the user important info like price and experience duration while drawing their interest with exciting photos.
Checkout
I kept the checkout process simple with an accordian format so users could deal with smaller information and decision increments.
I kept the checkout process simple with an accordian format so users could deal with smaller information and decision increments.
