1. EMPATHY
Main research goal here is to see if the assumption that users would value a product subscription feature being added to their period tracking app
Objectives
- To understand why people use period apps
- To understand what features people use the most on a period app
- To understand what additional functions would be useful to have
- To understand how period apps fit into user routines
Process
- Competitive Analysis
- User Interviews with Contextual Inquiry