Competitive Analysis
I explored five of the most highly reviewed hydration apps on the market to determine how they were engaging users, their strength and weaknesses, and how H20 could fill those gaps moving forward.
Trending strengths
Focused features with visual aids, customized hydration goals / data, ability to sync with Apple Health app and fun incentives to reach goals, clean and pleasant UI.
Focused features with visual aids, customized hydration goals / data, ability to sync with Apple Health app and fun incentives to reach goals, clean and pleasant UI.
Trending weaknesses:
An unappealing and overwhelming combination of pop up ads, paywalls, hectic UI/UX and limited explanations of app / game features.
An unappealing and overwhelming combination of pop up ads, paywalls, hectic UI/UX and limited explanations of app / game features.
