Competitive Analysis
Public institution websites benefit from establishing a good balance of practical planning and fun engagement. This is most successful when exploration begins for the user on the site with the exhibitions before the actual visit, with features live cams, facts, and other media. Offering digitals experiences is also important during Covid when in person visits have been cut down significantly.
Easily accessible and upfront practical information like maps, hours, ticketing rates is important for easy planning. Since these institutions usually have a lot of dense, text heavy information, the navigation must be clear and easily understandable. The most successful checkout flows were usually broken up for the user in some way - i.e accordion forms - to make choices more manageable.
Top Strengths
- Offering virtual exporation before in person visit
- Easy navigation
- Clear and simple checkout
Top Weaknesses:
- Undigestable heavy text
- Hard to navigate around to needs
- Low quality media
