Competitive Analysis
In order to gain insight into competitor websites, I compared 3 trendy boutique and direct-to-customer ecommerce sites and 2 fast fashion sites for design patterns and brand feel.
- Online retailers greatly benefit from a strong visual message and site organization
- Personalized experiences and direct to customer models increase brand loyalty and memorability with customers
- Upscale + specialized boutique retailers lean on a strong brand identity: either a very clean UI or a fun but trendy UI; they have this freedom since they tend to carry less product
Provisional Personas
I also mapped out a few provisional personas for each competitor to better understand the type of users are being targeted with these design and brand choices.
