User Interviews
+ Contextual Inquiry
I conducted user interviews with period app users on their general patterns and needs. Then I had them go through Clue and 3 competitive apps to give me their insight on what was or was not working for them.
- Method: combo of in person, remote via Zoom
- Participants: 8
- Age: 24-34 years
Findings
- Users were interested in the app collecting as much of their health needs / information all in one place as long it felt unobtrusive and data safe
- Users liked functions that made their life easier period product subscriptions like customizable notification
Findings
- Users are interested in an app carrying them though all the stages of their period, fertility and eventually pregnancy
- Users are looking for clear navigation, uncluttered interface with cycle + chance of pregnancy upfront
