User Interviews
+ Contextual Inquiry
I recruited participants to learn about their expectations for visiting the NY Aquarium and it’s website, their current experience with the site, and what they would like to see or improve in a redesign version. I asked them open ended questions and had them perform a few tasks on the current website: explore the site offerings, navigate to exhibitions and animal encounters, and purchase tickets.
- Method: combo of in person and remote via Zoom
- Participants: 6
- Age: 23 - 38
Findings
- Users are looking for clear navigation, transparent checkout process, and easily accessible practical info
- Users enjoyed strong visuals and interactive features like educational facts and live cams
Findings
- Users wanted a consistent UI for the entire website
- Users wanted to be able to plan their visit easily and be excited by what they wanted to see at the aquarium
