User Interviews
I conducted interviews with participants who were regular online shoppers with disposable income. They also had some degree of interest in style and investing in clothing since this would be the main target customer for Extra Credit. I was looking to learn about their buying habits, ecommerce experiences, and core beliefs about clothing brands they liked and disliked.
- Method: combo of in person and remote via Zoom
- Participants: 6
- Age: 20 - 34
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Experience: Regular Online Shopper
User Findings
- Looking for a trustworthy brand and shopping experience
- Liked when experience felt personalized and curated for their tastes
Findings
- Like to feel like they were making informed decisions about the product
- Wanted to easily find products they liked or were looking for
User Persona
To help guide the design process, I created a persona based the research findings that users want a personalized brand identity they relate to, with e-commerce experiences they trusted, quality products, good customer service and an easy functional digital platform.
