1. EMPATHY
The research goal focused on finding out how to best engage users on the NY aquarium site to keep them interested and provide a stress free experience planning their visit.
Objectives
- Understand why users visit the public institution websites
- Understand what users most want, need, and are excited to see on the site
- Understand what users are drawn in by and lead them to browse
- Understand how to better organize site information
Process
- Competitive Analysis
- User Interviews + Contextual Inquiry