1. EMPATHY
The research goal is to gain market and user knowledge in order to better understand what is working and not working, so Extra Credit can best provide users with pleasurable shopping experience they want to return to.
Objectives
- Understand motivations and pain points for stylish users in order to grow customer base
- Identify what factors make an ecommerce experience feel trendy and fashion forward
- Identify how to organize a diverse amount of inventory effectively for an easy shopping experience
Process
- Competitive Analysis
- User Interviews