5. ITERATE
Based on user testing of the initial prototype, I prioritized making the following final UX/UI revisions for the final prototype.
Low Effort ~ High Reward Fixes:
- On Wild Encouters page, make booking botton larger and move to be more visible
- At checkout, prefill the date of Wild Encounters ticket with the date of visit
- At checkout, move member sign in to purchase membership area of the process
- At checkout, move “Deliver Options” closer to the Shipping Info so it won’t be missed
High Effort ~ Future Fixes:
- On Wild Encouters page, develop custom icons for “Know Before You Go” area so info is easier to digest and visually intuitive
- Utilize popup screens to simplify Entrance Ticket area
- Add additional digital experiences like virtual tour of the aquarium, interactive facts and animals pages, etc.
