4. TEST
I had the 8 users who I interviewed run through the full user flow for subscribing to a product and put the results in a value vs. effort chart in order to determine which adjustments to make a priority.
- Method: combo of in person, remote and moderated usability testing via Maze
- Participants: 8
- Age: 24-34 years
- Task Completion Rate: 100%
100 PERCENT OF USERS
- Looked for “continuing” cta’s at the bottom of the page
- Wanted quick cost analysis before clicking into the product
75 PERCENT OF USERS
- Wanted more of a product description
- Noticed the star on their cycle graphic as new
50 PERCENT OF USERS
- Read the information pop up on the new feature
- Wanted to pick a delivery date
- Wanted to learn about the product
