4. TEST
I had the users who participated in the contextual inquiry during the research test the prototype to see if they can navigate and understand the site with ease, are able to easily accomplish checkout, and have a desirable experience with the site. They were asked to browse the website for animal experiences, purchase a ticket for the aquarium and the dolphin show.
- Method: combo of in-person, remote and moderated usability testing
- Participants: 6
- Age: 23 - 38
- Task Completion Rate: 100%
100 PERCENT OF USERS
- Felt site navigation + CTAs were easy to understand
- Enjoyed and felt increased interest from the addition of Live Cam feature on the homepage
- Liked the events being listed on homepage for easy planning
- Felt checkout was straightforward
- Missed picking the date for Wild Encounter at checkout
75 PERCENT OF USERS
- Found information for Wild Encounters helpful
- Liked color-coded calendar + entrance ticket pricing
- Could not find “Book Wild Encounters” button under offer cards
- Wanted a member sign in during the checkout process
- Missed picking the “Delivery Options” at checkout
50 PERCENT OF USERS
- Like not being automatically subscribed to newsletters
- Felt “Know Before You Go” was overwhelming
- Wished the price of the ticket was next to where users pick # of tickets